Weekend Intake: Lebron James: "On One Take, Baby, That's All"

March 28, 8:13 PMOnline Media ExaminerPatrick Svitek

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Lebron James: "On One Take, Baby, That's All"

The Synopsis: Cleveland Cavaliers forward Lebron James sinks an impromptu jumper from a considerable distance beyond half court, leaving 60 Minutes correspondent Steve Kroft in awe. Kroft interjects with a noise similar to that of John Goodman being hit by a bus and spins in a circle, leaving the viewer in an equal, if not greater, state of awe.

Viral Elements: Possible Quote for Amateur Remixes, The Wildly Successful Black Man v. Uptight White Journalist Factor (see: Lil' Wayne slouched beside Charles Gibson on Jimmy Kimmel Live), Fodder for "Fake or Not" Debate in Comments Section

Legacy: As with most of these irresistable 60 Minutes teasers, the hype flatlines as soon as the show itself airs on Sunday — and viewers lured into watching by the viral campaign realize that they have been manipulated. There's nothing more humbling than eating sugar cubes out of the hands of America's Most Watched Network.