A hoard of shrieking THIN women, running down a delivery truck, KNOCKING IT OVER, busting it open and snarfing down the cookies.
(Sigh.)
Granted, I've never tried them, because I don't buy 100-calorie packs of anything, unless they're for my kid's baseball team, but Nabisco is sending an awful message with its new ad for Oreo 100-Calorie Mini Cakesters.
This kind of food is what got America into the chubby state that it's now in. Kelly Brownell, director of the Rudd Center for Food Policy and Obesity at Yale, where he is also professor of psychology and professor of epidemiology and public health, called it the "SnackWell effect" way back in 2001. SnackWells being the line of "guilt-free" junk food introduced in the 1990s.
Brownell worried then that people will eat more of this stuff in the mistaken belief that slightly less unhealthy food is actually good for them.
Anyway, here's the stupid commericial: