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Baby Boomers not into video games
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Some seniors use the Ninento Wii video games as a way to
be physically active.
June was a big month for the video game industry. Very big.
But it's lost on Baby Boomers.
A recent blog entry from Nielsen notes that total video game console usage minutes in June 2009 went up 21 percent from the the previous June.
And when we talk video games we're talking PlayStation, Xbox, Wii and GameCube.
In a stat that's not too surprising, ages 12 to 17 accounted for 25 percent of June game time; ages 45 to 54 accounted for 4 percent and 55-plus just 2 percent.
A USA Today gaming blog reported on the Neilsen findings. A comment there from someone at FitBrains.com noted: "I work in the online games industry and i also noticed a spike for the summer months...had anticipated a decline due to seasonality...but i was wrong...happily wrong."
Which begs the question about online vs. video games, particularly for Baby Boomers.
More and more websites that feature brain-building games are claiming Baby Boomers as among their biggest users.
The notion that brain training can help stave off dementia has created an entire industry of online activity.
FitBrains, for example, has a number of ways, it says, "to keep your brain sharp."
Keep your brain youthful and healthy, encourages NeuroActive Program, as another example.
Baby Boomers may not be gamers in the truest sense of the computer world. But evidence suggests they're out there, and that they've got some game when it comes to efforts to keep their brains active.
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