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The next big thing - for Boomers and beyond
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Natalie Jacobson
Natalie Jacobson was a popular television news anchor for many years at an ABC-affiliate in Boston.
But she left WCVB-TV in 2007 ostensibly to find the next big thing for herself.
And now she's ready to introduce MyNextBigThing.com.
She left television news because, with corporate ownership of most of mainstream television media, it was becoming too driven by the bottom line. She is saddened that any newscast these days would mention the travails of Britney Spears as being a legitimate part of the important news of the day.
"The business had changed to the point where I didn't feel I could do the kind of journalism that I enjoyed doing - digging into issues and people - and that's not any one person's fault," Jacobson said in a story in the Boston Globe newspaper and on its web site.
The web site has not fully launched but her introductory statement describes it as a meeting place for people in their 40s and beyond.
"So here we are, in our 40's, 50's, 60's, 70's once again looking for endeavors that fit our passion. Maybe we still need full-time work, maybe we've saved enough and need part time work to augment the savings, or maybe we don't need to make money, at all. Maybe we want to just do something worthwhile for ourselves or others," said Jacobson, who is 65.
Her hope is her social networking site can drive "connection, inspiration and action" among those age groups.
She joins a growing field that, recently, has been challenged by limited viewership, as examined here earlier this week.
WCVB-TV's parent company, Hearst-Argyle, incidentally, introduced a Baby Boomer specific web site -- examined here -- to all its affiliates' web sites in early October.
Video of My Next Big Thing promo:
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