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At least one mainstream manufacturer is trying to get the attention of Baby Boomers ... General Mills, maker of a variety of products from Cheerios to...
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Find out more about Paul: Baby Boomers are being dragged kicking and screaming through middle age. Some are even, gulp, into their 60s. Paul Briand is a Baby Boomer who has been writing about their fun, foibles and flab for more than 20 years. E-mail him at pbriand@broadcovemedia.com. |
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Baby Boomer Examiner's Articles
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Marketers are closely watching what Baby Boomers eat and drink. Why? Well, because there are so many of us (an estimated 78 million give or take),...
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As if aging Baby Boomers aren't losing enough, add a loss of taste to the list. We're losing our hair, we need glasses for reading and distance, our...
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