Give more than you get

October 24, 7:28 AMCustomer Service ExaminerLaurie Brown

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I was recently considering going to a tasting event at my favorite place, Zingerman's. As I was thinking about it a thought popped into my head. "I am going to get more than I give." Interesting. As I stopped to think about why that was my first thought, I remembered all the free samples, recipes and guidance i had been given over the years. And I later found out that the people who attend this upcoming event will be given a 205 off coupon.

So I was right. I would be getting more than I gave. Or at least that is my perception. Of course as I think about all I have spent at Zingerman's over the years I gave a LOT.

Making your customers feel like they are getting more than give is a powerful way to get your customers to come back to you time and time again.

How to give more than you get.