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Branding is yet another necessary element to every business that is almost always overlooked by small business...
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Networking is one of the most powerful free marketing and publicity tools available to business owners. It is a...
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Positioning yourself as an expert is what will give you credibility. It will make your customers respect you and...
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I know many small business owners and solo professionals get baffled by the word publicity. Many think its not for...
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Lots of people cringe when they hear the word publicity. Yet, it is used by business people everyday. The question...
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Marketing and publicity plans should not be separate activities. They go hand in hand.When you put together your...
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A recent workshop presented by the Florida Regional Minority Business Council in Fort Lauderdale offered attendees...
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It's what most people in business ignore. Identifying their target market. It has always been a key factor in the...
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