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So, you like it dirty?

May 19, 7:54 AMCocktails ExaminerCheri Loughlin
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Dirty Sue Dirty Martini Mix - photo courtesy Dirty SueDirty Sue. Anyone in the cocktail industry eyeing this on the shelf knows two things; sex and alcohol go hand in hand when it comes to advertising and the dirty martini just cleaned up its act. 

Take one look at “Sue” saluting her fellow martini drinkers. Sexy to be sure; Sue is reminiscent of days long ago when pin up girls were all the rage and left the imagination to run wild. Cocktail hour ran long into the night with live jazz bands and martinis really were straight up gin or vodka without the girlish hues of pink or blue with sugared rims. Dirty Sue Brand Dirty Martini Mix brings back the feel of another era with the label alone. Better still, Dirty Sue brings back the ease of the Dirty Martini with a few shakes of a bottle. 
 
No more smelly, sticky fingers holding back olives while pouring brine out of an olive jar. No more guessing at how much juice it takes to dirty a martini. No more overly salted gin or vodka martinis. One small bottle makes easy work for the professional or home bartender. It also makes for precise dirty martinis every time. 
 
The flavor is supreme. Dirty Sue Dirty Martini Mix has true olive flavor without being overly salty. There is richness to it that flows over the tongue, filling the mouth without taking away from the liquor of choice. What I found truly great about this product is its flexibility. Each consumer has an individual palate. Dirty Sue Dirty Martini Mix makes it possible for each individual to customize their drink according to their specifications. What an ideal martini mixer. 
 
But do not take my word for it. Dirty Sue has all the recommendations a mixer could ever hope for. 
 
"Finally, a dirty martini product that accents a good gin instead of burying it!...Dirty Sue tastes of fresh squeezed olive juice." Dale DeGroff, America's Foremost Mixologist
 
"Dirty Sue is a great and easy to use product that every bar/restaurant that is serious about their martinis should use." Allen Harding, Southern Wine & Spirits - Los Angeles
 
"Until I met Dirty Sue, I had to limit the amount of 'dirty' in my homemade dirty martini. Now I can enjoy a martini the way I like. Thank you, Dirty Sue!” Ian Kreitenstein, Carmel
 
"Martini drinkers are becoming more and more discerning. Any bar or restaurant that wants to serve the best, should serve Dirty Sue." Michael Waterhouse, Owner - Dylan Prime/Devin Tavern – NYC
 
And don’t think Dirty Sue Dirty Martini Mix is just for Vodka and Gin. No! Start thinking Tequila, Beer and Bloody Mary Cocktails.
 
"I don’t drink vodka, but I love olives and the idea of a dirty martini. Someone turned me on to Dirty Sue and tequila shaken, not stirred. It's my new favorite drink." Bree Delano
Dirty Sue Dirty Martini - photo property of The Intoxicologist 
The Dirty Sue
1/2 ounce of Dirty Sue
 
Shake over ice and strain into a chilled martini glass. Garnish with two olives.
 
The Dirty Sue ‘Classic’
3 ounces Tanqueray Gin
1/2 ounce of Dirty Sue
"Rinse"* a chilled martini glass with dry vermouth.
 
Shake over ice and strain into the 'rinsed' martini glass. Garnish with two olives.
 
The Dirty Sue Sunrise
Fill a pint glass with ice. Mix equal parts light beer and tomato juice. Add a splash of Dirty Sue and hot sauce to taste. Garnish with a lime
 
Copyright 2009 – Cheri Loughlin – The Intoxicologist – All Rights Reserved

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