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NY Budget Beauty Examiner

Frizz free hair...really

August 20, 7:38 PMNY Budget Beauty ExaminerJanet Flora
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I remember my mother pressing her hair on an ironing board with the clothes iron. This was a dangerous and delicate procedure, but in the ‘60s when things were mod she wanted her hair straight, like Peggy Lipton and Cher.

Now we are so civilized when it comes to getting our hair straight. There is an arsenal of weapons designed to fight unwanted curl, bend, and frizz. There are more than 1000 anti-frizz products to choose from that are applied to hair before styling. There are round brushes the size of barrels, flat irons in every width, and for those who want a more lasting (and expensive) solution there are salons that offer Brazilian straightening.

But never before have we had No Frizz by Living Proof, which is also a product you apply to your hair before styling, but this product addresses the causes of frizz. The creators of Living Proof state: Humidity affects the hair in two primary ways. First, it changes the surface texture of the hair fiber, making it rough and full of friction. Second, humidity increases the absorption of water in the interior of the hair shaft. All frizzy hair derives from this delicate give-and-take of water between our hair and the environment around us, and nearly all of us suffer from some degree of frizz as a result. Thus, a group of scientists led by MIT Institute Professor Dr. Robert Langer, and beauty authorities found a way to prevent the hair, and its surface, from absorbing water.

All the other anti-frizz products on the market rely on silicone as the main ingredient, which works by weighing the hair down, not by preventing the absorption of water. You might notice after using one of these products that your hair seems heavier, greasier and in fact, may get dirtier more quickly. One of the unanticipated benefits that the creators of Living Proof found was that hair is actually more repellent to dirt and particles than natural hair; as a result, you can actually go longer between shampoos.

I tried the product myself and I was stunned at the result. After using as directed on towel-dried hair, (you can’t use too much—if you have more hair use more product) I blew my hair dry and it was silky smooth. I had dinner outside, on a humid night, came home and my hair looked as good as when I left.

Recently I met writer Ellen Gordon Reeves who told me: “When my job-hunting book, Can I Wear My Nose Ring to the Interview?, came out this spring, I began getting requests for television interviews. I knew I had to do something about my hair, and a friend recommended No Frizz, by Living Proof claiming it was “different.” Frankly, I didn’t believe it, because I’ve tried every product you can name, but I bought some and was amazed. No Frizz really works! Now I don’t have to wear my frizzy hair to the interview!”

Living Proof has styling creams and treatments for fine, medium and course hair. If you want to add hold after styling try the styling spray. The newest additions to the line are shampoo and conditioner. The products are very reasonably priced. You can buy a two-ounce styling treatment for as little as $14.00
No Frizz is not only for those who want their hair straight. If you wear your hair wavy, or curly, let it air-dry, or use a diffuser the products are great to keep the curl while eliminating the frizz.

You can log onto their website where you can watch a video, order products and read more reviews. http://livingproof.com/ You can also buy Living Proof at Sephora.

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