	Camberley Bates B2B Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

Find out more about Camberley:

Camberley has been B2B marketing and selling for more than 20 years, holding positions with companies such as EDS, VERITAS (now Symantec) and venture-backed startups. Today she runs a business consultancy firm that strategically and tactically gets companies to market. Check out her Web site at Bates Strategy Group.

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B2B Marketing Examiner's Articles

Showing: lead generation articles

Segmenting the channel - it is NOT ubiquitous

After several recent discussions, it seems it would be beneficial to lay the ground work on the channel segmentation. Over the next couple of...
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Pipe sniffing dog breaks out an old line business

Now that is thinking out of the box. Charlotte Pipe, faced with increasing competition from overseas (think about the drywall competition the US...
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Spaghetti marketing and the need for a marketing funnel

Definition of Spaghetti Marketing theory – if I have enough activity, I will get enough leads. Or throw it on the wall and see what sticks....
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Lead nurturing – developing the other 90% of your sales funnel

Quarter over. Numbers in. Some companies reaching new levels. Others facing budget cuts, again. Marketing is re-examining investments. What now? Lead...
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