	Camberley Bates B2B Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

Find out more about Camberley:

Camberley has been B2B marketing and selling for more than 20 years, holding positions with companies such as EDS, VERITAS (now Symantec) and venture-backed startups. Today she runs a business consultancy firm that strategically and tactically gets companies to market. Check out her Web site at Bates Strategy Group.

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B2B Marketing Examiner's Articles

Showing: marketing articles

Pipe sniffing dog breaks out an old line business

Now that is thinking out of the box. Charlotte Pipe, faced with increasing competition from overseas (think about the drywall competition the US...
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Spaghetti marketing and the need for a marketing funnel

Definition of Spaghetti Marketing theory – if I have enough activity, I will get enough leads. Or throw it on the wall and see what sticks....
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Lead nurturing – developing the other 90% of your sales funnel

Quarter over. Numbers in. Some companies reaching new levels. Others facing budget cuts, again. Marketing is re-examining investments. What now? Lead...
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Social media and managing the marketing message

While this column was not meant to be a op-ed space, the feedback and reaction to the “Social Media –Is...
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Social media: is this listening or a new way of broadcasting?

Once upon a time marketing was about broadcasting the message. Captured audiences (magazines, TV, radio, newspapers), heard the company message. This...
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Lead Generation and the channel: Who’s responsibility? Part V on the channel.

This seems to be the great debate on the channel. It is best to start this discussion by understanding what drives a partner and how they get...
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The channel and sales compensation - Part IV in a series

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Sales compensation is one of the most important tools a company has in developing a channel. The channel (called resellers in this article) needs the...
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We’ve signed a partner to sell our product, what now?

So much time is spent recruiting partners, so that once they are signed, what then? The company conducts a training, points the partner to the website...
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Is your company channel ready? Part II in a series on channel marketing

When you get ready to enter the channel, whether a test run or full court press, you need to assess if the company and your products are ready. Much...
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So you want to expand with a channel strategy...

At some point most companies decide to engage a channel or third party sales strategy. There are a myriad of reasons to engage. It could be an early...
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