	Camberley Bates B2B Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

Find out more about Camberley:

Camberley has been B2B marketing and selling for more than 20 years, holding positions with companies such as EDS, VERITAS (now Symantec) and venture-backed startups. Today she runs a business consultancy firm that strategically and tactically gets companies to market. Check out her Web site at Bates Strategy Group.

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B2B Marketing Examiner's Articles

Showing: telemarketing articles

Segmenting the Channel – what the heck are DVARs?

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Face-to-face marketing

Last week Forbes released their study on “Business Meetings: The Case for Face-to-Face,” which showed overwhelmingly executives agree that...
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Spaghetti marketing and the need for a marketing funnel

Definition of Spaghetti Marketing theory – if I have enough activity, I will get enough leads. Or throw it on the wall and see what sticks....
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Lead nurturing – developing the other 90% of your sales funnel

Quarter over. Numbers in. Some companies reaching new levels. Others facing budget cuts, again. Marketing is re-examining investments. What now? Lead...
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Lead Generation and the channel: Who’s responsibility? Part V on the channel.

This seems to be the great debate on the channel. It is best to start this discussion by understanding what drives a partner and how they get...
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We’ve signed a partner to sell our product, what now?

So much time is spent recruiting partners, so that once they are signed, what then? The company conducts a training, points the partner to the website...
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5 steps to opening doors, building your pipeline and making a positive impression

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Telemarketing seems to be one of the most dreaded calls you ever get. Yet without it, we really can’t make business happen. It doesn’t...
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