
In order to spotlight the nutritional and economical value of milk The Milk Processor Education Program (MilkPEP) has launched a campaign to promote and encourage kids to consume chocolate milk: The Official Drink of Halloween. Chocolate milk has the taste that kids adore, and behind its tasty chocolaty mask are calcium and other essential nutrients that contribute to a nutritious diet for raising healthy children.
Low fat chocolate milk contains three of the five nutrients of concern identified in the Dietary Guidelines for Americans: calcium, magnesium and potassium. It's a treat you won't have to trick your kids into liking and teaches children sensible nutritional choices.
Keeping chocolate milk in the refrigerator is a good strategy to help kids get more calcium, which is critical to build healthy skeletons. Here's a spooky fact: Two out of three kids fail to get enough calcium. And studies show that kids who drink chocolate and other flavored milks have higher calcium intakes than those who don't drink milk. They also tend to drink fewer sugary sodas and fruit drinks and are more likely to be at a healthy weight compared to kids who drink little or no milk.
It's important to understand that low fat chocolate milk is just as nutritious as white milk. Chocolate flavored milk and white milk contain the same essential nutrients and can help children build strong, sturdy bones during this critical make-it or break-it time of bone development. The calcium and vitamin D in chocolate milk is also great for adults who want to treat themselves to a little bone-building boost.
Visit Why Milk for healthy Halloween tips and to enter to win "Free Milk for a Year." Remember milk is the number one source of calcium, magnesium, potassium and phosphorus in children’s diets.