Ford Fiesta movement sweeps across U.S. as agents use social media to deliver messages

August 23, 8:07 PMFord ExaminerMike Karagozian

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Agent Seth B's Fiesta wiffle-ball wrap

Since the Fiesta Movement first launched in late April, "agents" have traveled more than 500,000 miles across the country. To date, more than 15,000 consumers have test driven a Fiesta via the Fiesta Movement’s test drive tour, which is scheduled to visit at least 100 cities through December.

Fiesta Movement agents are putting their mark on the online world, and their videos for are continuing to showcase their talent and the Fiesta. Agents then relate their experiences through a variety of social media sites.  A few agents videos pushed the limits of creativity and humor including::

• Agent Diablito’s video for his mission “MAC Attack.” Asked to visit a MAC Cosmetics counter, Diablito had his makeup done by an artist, which was inspired by his Fiesta.
  
  With Fiesta pictures taped to the mirror, the MAC makeup artist went to work. The funky design involved a new twist on the look of Fiesta. Lots of eyeliner and eye shadow pulled the look together, with arrows and a Ford logo to round it out – the design covered most of his face. The sleekness of the design is what inspired the artist. Check out the video at: http://www.fiestamovement.com/missions/view/278
• A video by agent Kambui B. for his mission “Your Permanent Record.” Asked to enlist a tattoo artist, help draft a design and have the tattoo made, Kambui B. made the mission a family affair, with his wife volunteering to get the tattoo on his behalf. “That’s pretty cool,” the agent said.
  
  Kambui videotapes the process, chatting with Ryan, the tattoo artist, about his work and clients, and how tattoos – once only found on bad boys and outlaws – now are decidedly mainstream. Meanwhile, Kambui’s wife stays cool while cartoon classic Betty Boop takes shape on her arm. Check out the video at: http://www.fiestamovement.com/missions/view/335
• Agent Seth B.’s video for his mission “Get Graphic.” Seth got together with graphic design guru Matt Moore to create a colorful custom-made wrap for his Fiesta. He got the design made, helped install it and sat back to enjoy the view.
  
  After looking over samples, Seth had some decisions to make. He chose colors he wanted to incorporate and shapes to include, then settled on some designs to give it a “wiffle ball” look. Instead of going with the pink car his daughter had suggested, Seth used greens to complete the look for his one-of-a-kind Fiesta wrap. Check out the video at: http://www.fiestamovement.com/missions/view/244

The teams will visit at least 100 cities over the eight months, with a goal of 100,000 test-drives overall. Stops will be in small towns and big cities, as well as at major and regional events and festivals. Information about drive stops, including monthly calendars, is available on www.fiestamovement.com under the “Test Drive” section. Visitors to the site also can sign up to receive test drive updates as they become available.

Follow the Fiesta Movement:
YouTube: www.youtube.com/fiestamovement
Flickr: www.flickr.com/photos/fiestamovement
Facebook: www.facebook.com/fiestamovement
Twitter: www.twitter.com/fordfiesta

Read how it all started:  Ford Fiesta arrival in U.S. marks beginning of Fiesta Movement

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