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Find out more about Marj: Marj Halperin spouts off as the Democratic analyst on WGN-TV's Morning News, and occasionally guest anchors on WXRT. Her consulting biz focuses on strategic communications and messaging: how to target your audience whether you want to make news or AVOID making news. She's done both, running political campaigns and working for various government agencies, businesses and non-profits. |
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Chicago News Examiner's Articles
Showing: Most recent articles
I'm not sure anyone did market research before publishing a book detailing the menus from various events on the...
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Brand analysts will spend the rest of Barack Obama's term--at least--chewing on the marketing meat of this...
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Hate to dwell on the negative, but there were some real losers in this cycle. 1. Negative campaigning. I am not...
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