
With the economy in the toilet, it’s only natural for aspiring small business owners to be a little nervous. Discretionary income is down across the board, which means fewer people are willing to pay a premium for any kind of product, let alone what some would consider a “luxury,” such as espresso. Even the once-indestructible Starbucks is closing stores across the country, and the world.
That being said, now is the perfect time to open your café.
Consider this: the Chinese have but one word for both crisis and opportunity. So think of the U.S.’s financial crisis as your financial opportunity. You’ve probably heard many people talking about how now is the time to buy a new house. Interest rates are at an all time low, prices are falling, and the government is practically tripping over itself to give buyers every incentive imaginable to close a deal. The same is true for café owners.
Now is the perfect time to take out a loan- and don’t be afraid of being turned down. As long as you have a solid business plan, banks will be lining up to finance you. The void that closing Starbucks are leaving in the coffee market will open up opportunities for smaller, locally-owned cafés to prosper. And the economy is already beginning to turn around. A year from now, America will be good as new and our caffeine addiction will be strong as ever.
Need more incentive? How about this.
“Great little restaurant for sale! Newer buildout and Tons of Potential. The low overhead of this restaurant is great for today’s economy...”
Opportunity is pulling a shot, so don’t hesitate. She only pulls single shots.