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Free Coffee For Canadians at McDonald’s
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If that's not eerie, I don't know what is.
Yes, I know this is the Boston Coffeehouse Examiner, but I thought I’d share this article with you, discovered via fark.com. It seems that McDonald’s is issuing Starbucks (and Tim Horton’s, the most popular coffee joint north of the boarder) a shot across the bow by offering free coffee for the next two weeks (until May 3). I know that some McDonalds locations in the Boston area have been doing the same thing, offering free small coffee from 6am-8am or something like that.
As Starbucks closes locations and lays off workers, McDonald’s seems to be on the rise as far as Java is concerned. The two-week promotion is a smart one, and aims to draw in former customers who haven’t visited a McDonald’s in a while, and/or woo consumers away from their rivals.
Mr. Krestell said the McDonald's two-week free coffee promotion is also an interesting marketing strategy.
“If you can get someone to try your product every day for two weeks it becomes an acquired taste,” he said.
“To get them into a routine you have the potential to break from of a previous habit. It's no coincidence.”
Wendy Evans, head of retail consultancy Evans and Co. Consultants Inc. called the McDonald's move “clever.”
“I think there's a whole segment of the population that has just left McDonald's. This could certainly be a draw for them to try it again,” she said.
“Nobody is beyond a free cup of coffee.”
To me, free McDonald’s coffee is just about worth the price. I have not been happy with their product, whether it be regular drip coffee (what they’re offering in this promotion) or the specialty brand they rolled out a few months ago. Still, the lure of free coffee is a strong one, so to each his own!
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