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Despite PETA's recent denial that the animal welfare group was talking to former Atlanta Falcons quarterback Michael Vick about doing some PR, Ad Age is reporting the group is in discussions with the convicted dog fighter.
"I'm familiar with [the plan]," said Dan Shannon, director of youth outreach and campaigns for PETA. "We have been in discussions with Michael Vick, with his management team, about the possibility of him putting out a public-service announcement with PETA when he's out of jail. We want him to discourage people from taking part in dog-fighting. I can do it until I'm blue in the face and it might not convince anybody. Michael Vick sure can. He can say, 'Look, I did it, I was wrong, and it ruined my career.'"
Some think this is another example of the publicity saavy PETA going too far in its campaigns.
What do you think?