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PR Measurement Summit Draws Communicators to the Yale Club in New York City
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Over one hundred attendees gathered at the Yale Club in New York City on Monday for an intensive day of learning about the latest strategies for measuring and monitoring the effects of public relations and proving its value to the C-suite. The Summit, presented by Bulldog Reporter and sponsored by BurrellesLuce, featured a distinguished list of panelists, including Kelly Groehler, senior manager, Corporate Public Relations, Best Buy; Chris Loder, senior director, U.S. Media Relations and Public Relations, Pfizer; and Anthony Johndrow, managing director, Reputation Institute.
The importance of data in measuring ROI resonated throughout the conference. Keynote speaker, past chair of IPR and AMEC delegate, David Rockland, who serves as partner and managing director of research for Ketchum Global Research and Stromberg Consulting, encouraged participants to take a mathematical approach to media measurement, noting that "digital media measurement is not the Wild West."
"Leave it to David Rockland to make the ‘math' slide so interesting a room of communicators wanted to go back and review," said BurrellesLuce vice president, Johna Burke. ...
For the full story, please view the original article on the Bulldog Reporter's Daily Dog
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