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How has social media changed PR?
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On October 21st Public Relations students, professionals, and educators gathered together on Twitter for #PRStudChat, the third dynamic conversation about the profession led by Deirdre Breakenridge, PR 2.O expert and co-author of Putting the Public Back in Public Relations .The October chat featured special guest, Christine Perkett (@missusp), President PerkettPR. Participants discussed 5 topics, including “”How has social media changed PR?”
With over 1,800 tweets during the course of the hour, #PRStudChat trended on Twitter, providing a wealth of information. .. so much so, that even if you were following closely you likely missed some valuable insights. Below is the first column in a five part series, each highlighting some of the many great takeaways from one of the topics discussed during the chat. Please note that these tweets have been edited for easy reading. The entire series will be available here. If you would like to see an unedited transcript of the full chat, click here. To learn more about #PRStudChat and those who are participating, please visit the #PRStudChat LinkedIn Group;
Q1: How has social media changed PR?
Takeaway 1: Social media has moved PR efforts from a broadcast model to an engagement model
dbreakenridge: It's important to understand social media is two way conversations and no more broadcast model
missusP: In past, PR was very "push" now it's two-way with social media & we can vet & test what works w/ customers as well as media/influencer
KristenMarie09: PR pros should use social media to listen and engage, not just talk - 2 way communication
gail_nelson: With social media, you can harness the passion/talents of more co-workers to build the company's reputation.
journalistics: now the audience talks back
Takeaway 2: Social media has provided public relations practitioners with a new set of tools and expectations …
EstrellaBella10: Social media has changed the way PR pros gather news. I get breaking news on Twitter before I get e-mail alerts
kaitlyncompari: Social media tools enable people to communicate in real time. The tools allow for more efficient adaptation to changes
JaySmittyy: Social media has changed PR by making it instantaneous... everything we do can be seen immediately!
kionsanders: Social media also assists practitioners with researching journalists before pitching
hopwood: Social media = more media = lower audience per medium = more work to reach the desired audience
Takeaway 3: Social media provides an opportunity to improve public relations
missusP Social media has made PR better. Do homework or risk public embarrassment; journalists show your work to world Also, social media has helped journalist/pr relationships - continuing to help - by making us all a bit more human to each other
PRtini: Social media softens barriers betweens companies and stakeholders /consumers. That's good for PR and good for business
katiecarnahan: Social media allows us to talk directly with the consumer and get immediate feedback
Takeaway 4: The more things change…
dbreakenridge: PR builds relationships and Social media makes this easier!
sallyfalkow: PR is about communication. Social media is all about 2-way communication
ms_morgan: Social media has simply EXPANDED PR. traditional tactics still viable + essential--SM gives a personal and direct means to targets
DavidSpinks: Social media is just the tool, concepts remain the same. PR pros can approach situations differently using Social media
natalie_nmt: Social media is just a new platform to do the same thing we should've been doing all along (and were, in some cases).
Annie_Fiedler: Less than changed PR, Social media has reminded PR pros that PR is about listening
How do you think social media has impacted the public relationsprofession? Leave a comment and share your thoughts beyond 140 characters! Next time… highlights from Question 3,” Do PR people have to learn Web technology?” Be sure to subscribe so that you don't miss future public relations columns from examiner.com (it's free!) For past #PRStudChat related columns, please click here
Congratulations to the University of Maryland, winner of the first PR Student Chat Challenge!
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On November 17th Public Relations students, professionals and educators gathered together on Twitter for the fourth #PRStudChat, exploring questions …
On November 17th Public Relations students, professionals and educators gathered together on Twitter for the fourth #PRStudChat, exploring questions …
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