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When did you first learn about ethics?

October 22, 10:17 AMPublic Relations ExaminerValerie Simon
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On October 21st Public Relations students, professionals, and educators gathered together on Twitter for #PRStudChat, the third dynamic conversation about the profession led by Deirdre Breakenridge, PR 2.O expert and co-author of Putting the Public Back in Public Relations .The October chat featured special guest, Christine Perkett (@missusp), President PerkettPR. Participants discussed 5 topics, including “When did you first learn about ethics?”

With over 1,800 tweets during the course of the hour, #PRStudChat trended on Twitter, providing a wealth of information. .. so much so, that even if you were following closely you likely missed some valuable insights. Below is the first column in a five part series, each highlighting some of the many great takeaways from one of the topics discussed during the chat. Please note that these tweets have been edited for easy reading. The entire series will be available here. If you would like to see an unedited transcript of the full chat, click here. To learn more about #PRStudChat and those who are participating, please visit the #PRStudChat LinkedIn Group;

Q1: When did you first learn about ethics? In school or on the job?
 
Takeaway 1: Classes on ethics are an important part of a Public Relations Curriculum
Takeaway 2: The classroom is not the first place you’ll learn ethics, nor the last
  • missusP: My favorite answer is from @lindamachado: learned first in family, then at school and apply it on the job
  • tressalynne: I had a business ethics class but think I learned first at home, church, job then applied to class
  • kionsanders: First learned about ethics on the job in high school. My Footlocker GM was very passionate about developing leaders
Takeaway 3: Understand what ethics means to the public relations profession
  • sallyfalkow: It's vital to know ethics specific to PR. PRSA has a code of ethics
  • johnjready: Cont Case studies reviewed in class are also a great learning tool to show what worked/didn't in the corporate world
  • billhandy: Best ethical decision making model is Navran…,teach it in every class

Where did you learn the most valuable lessons on ethics? Leave a comment and share your thoughts beyond 140 characters! Next time… highlights from Question 2,” How has social media changed PR?” Be sure to subscribe so that you don't miss future public relations columns from examiner.com (it's free!) For past #PRStudChat related columns, please click here

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