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Audi 'chases' through the decades in 2009 Super Bowl ad
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Automotive history buffs should get a knowledge workout if Audi’s Super Bowl ad is as, well, advertised. Audi’s 60-second spot, entitled “The Chase,” will feature actor Jason Statham, best 
known for his roles in action movies including the “Transporter” series, “Snatch” and “The Bank Job,” in a series of automobiles and ending up, naturally, in an Audi.
According to Audi, Stratham “rushes from decade to decade to avoid capture, trying to find a vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done. That is, until he finds the supercharged Audi A6….”
“This year’s spot is a high-speed journey through luxury automobiles in American history,” says Audi, “sending the message that some things are best left in the past. Audi chose this trip through history as the theme for its Super Bowl ad to send the message that, in the luxury automotive marketplace, Audi is the most progressive choice.”
Audi says that the ad, shot on location in Los Angeles, is “painstakingly” meticulous in recreating different eras in American history by using “costuming, lighting, film stock and period-specific automobiles.”
This year’s ad follows last year’s, Audi’s first in almost twenty years, and will receive intense scrutiny along with other television ads debuting during the Super Bowl, with the advertising frequently more engaging than the game.
The advertisement will tout the 2009 Audi A6. ”The A6 model range gains a far more progressive look with this makeover,” said Johan de Nysschen. The 2009 Audi A6 also debuts a new 3-liter supercharged V-6 engine that gives the A6 what Audi calls “the best fuel economy of any mid-sized luxury sedan sold in the U.S. featuring all-wheel drive” with an EPA-estimated 18/26 mpg city/highway. Also new is a 3-liter direct-injection turbocharged V-6 rated at 300 horsepower and 310 lb-ft of torque.
Audi’s 2009 Super Bowl ad, which follows the Audi buy-out of a number of news outlets during the inauguration, is a good reason for football-watching car buffs to make that, um, relief trip during another commercial break. Think of the Audi ad as a Jeopardy! Break: “I’ll have ‘Cars that Audi is better than’, Alex.”
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