Detroit Auto Show: Audi Sportback concept, a luxury hatchback Americans could love

Americans have not cottoned to high-end hatchbacks, so for Audi to give the Sportback concept its world debut in the very epicenter of the American automobile, in Detroit at the North American International Auto Show, well, how does one say chutzpa in German?
For no matter what Audi may call the Sportback concept—“a five-door model” with a “coupé-like silhouette and a large rear hatch,” Americans are likely to look at it with that fifth “door” open and say “Hatchback,” And when Americans think hatchback they think economy car. Case in point: The most popular version of the prior generation Mazda6 was the sedan, despite the availability of and greater practicality of a hatchback or station wagon.

Yet bless our stony little American hearts, the Audi Sportback concept is just too pretty to take issue with that fifth door. Audi says that the “design of the Audi Sportback concept is characterized by an almost monolithic clarity and a vast reduction of the number of lines” and that the “roof, shoulder and sill lines appear to have been drawn with a single stroke.” Whatever, the roofline extends almost to the slight duckbill and does so with a slight negative curve that keeps the design from becoming tail-heavy.
Up front, Audi’s “single frame” grill is even bolder than current models while the headlight design seems to have been borrowed from the Empire’s stormtrooper helmets. It is, overall, a shape that cannot go unnoticed and as a harbinger future Audi design elements, it promises a continuation of Audi’s winning streak.
The interior is a change for Audi. Instead of a rather sterile if high quality design of current Audi models, the Sportback concept’s insides are almost Infiniti-expressive. The traditional Audi interiors have a good-for-you look, but the Sportback concept simply looks delicious, as if styled by a pastry chef, at least if pastry chefs work in horizontal wood slats. And indeed, there’s has a horizontal ridge across that dash pointing at the front seat passenger that looks scary sitting still, much less what it would do in an accident. Somewhere, Ralph Nader is having apoplexy.
Speaking of such, there’s enough leather in the Sportback concept for an entire PETA chapter to take of their clothes in protest.
A trick we’re likely to see in future Audi products is an ultra-thin LCD screen that slides horizontally out of the dash and then pivot to vertical. It not only looks slick in operation but also places the screen higher than the dash so the driver doesn’t have to take his eyes far from the road to see it.
Under the hood, the Audi Sportback concept is fitted with Audi’s super-clean 3.0-liter V-6 diesel that will be used in the soon-to-arrive Audi Q7 TDI. The diesel has precision piezo fuel injectors and a sensor that can read the temperature within the combustion chamber for even finer fuel calibration. It’s the first time that such sensors have been used on any engine in the world. AdBlue—urea, and it is what it sounds like—is injected into the exhaust to remove nitrogen oxides (NOx). The diesel is also equipped with an oxidizing catalytic converter and diesel particulate filter. The result is an engine with emissions legal anywhere in the world, even—as Audi notes—California.

Audi claims a “fuel-efficiency advantage” of 40 percent (he asks, over gasoline?) on the European ECE cycle, achieving a phenomenal 39 mpg. It’s not all just a fuel-stingy engine.
A novel feature that helps the engine warm faster is diverting coolant flow, a significant factor, says Audi, because most trips are short and a warm engine is a happy engine. Transmissions are happier when warm too, so Audi has equipped the transmission with an oil heater for reduced mechanical drag.
The engine also has an automatic start-stop system shuts off engine when stopped at a traffic signal or other temporary stop for further fuel savings.
Audi elected to showcase its ultra-clean six-cylinder 3.0-liter TDI diesel in the Sportback concept. It’s equipped with a full roster of diesel exhaust scrubbing technology, including AdBlue, which Audi calls “a biologically degradable, waterborne additive.” (Psst, it’s really urea, an organic—chemically speaking—compound, that is what it sounds like, sorta, used to removed oxides of nitrogen (NOx) from the exhaust.). It requires a tank, metering unit and heated lines, the tank needing a refill with every oil change.
Also downstream from the engine are an oxidizing catalyst and a diesel particulate trap with collects and periodically burns off the particulate matter it collects. The engine produces an ultra-clean diesel exhaust even before it’s cleaned up, however, starting with precise piezo injectors operating at 2,000 bar (approximately 29,000 psi). A novel system of combustion chamber sensors adds to the precision of the combustion process, a world’s first, for any engine, claims Audi.
Squeaky clean as it is, the V-6 diesel produces about 225 horsepower but an asphalt-wrinkling 406 lb-ft of torque. The Sportback concept is equipped with Audi’s most advanced transmission, the new seven-speed Tiptronic, and naturally quattro all-wheel drive.

The Audi Sportback concept weighs in at 3968 lbs, just under and a toddler shy two tons, but the diesel will push it to sixty in under seven seconds, says Audi, with a top speed of 152 mph. The top speed as well as acceleration and fuel economy is also due in part to a not-world-beating 0.30 coefficient of drag. The new Mercedes C-Class and Toyota Prius set current standard for production cars with a 0.25 Cd.
The chassis borrows from the Audi A4/A5 with new five-link front suspension and by moving the differential forward and the clutch further back, Audi engineers were able to position the front axle six inches further forward for better balance—essentially the engine is six inches further behind the front axle—which should reduce the notorious front-heavy weight distribution of Audis.
To minimize unsprung weight all of the front suspension links are forged aluminum, as are the upper control arms and the track rods at the rear. For a smoother yet better controlled ride, the Sportback concept has continuous damping control similar to that already used on Audi’s Q7 sport-utility.
The Audi Sportback concept’s brakes have lightweight ceramic disc that offer higher resistance to fading and also last longer. The front discs are 14.95 inches in diameter and the rear discs 14.02 inches, and both have “elaborate cooling duct geometry. Front brake calipers are 6-piston monoblock aluminum with six piston, the rears have floating calipers.
Mechanically the Audi Sportback concept looks ready for a late in 2009 introduction. We’ll see it as the A7 in Audi’s model naming scheme, and you can look forward to an S and an RS model too, we’d think. No doubt the tooling is getting its finishing

touches right now. We hope that the exterior is set—though the face, and particularly the headlights, with probably see changes. The interior, the way these things usually go, will be pulled back somewhat, but that still means for Audi to a less Teutonic, more organic Infiniti-like style. Even Germans have to loosen up a little occasionally.
Maybe that’s what it will take to make Americans loosen up a little about hatchbacks in the premium class. The white upholstery, however, would be difficult enough to keep clean and Audi, that white carpet in the Audi Sportback concept will have to go. Even if you get Americans to drive upscale hatchbacks, you won’t get Americans to take their shoes off every time we get into your car. Michigan gets messy in the winter.
Illustrations: Exterior photos Audi Sportback concept at 2009 Detroit Auto Show, photo by John Matras. Interior photo: Stefan Sielaff, Head of Audi Design sitting in the Audi Sportback. Photo courtesy Audi of America.
Audi Sportback concept, selected specifications| Engine | 3.0L V-6 turbodiesel |
| Horsepower | 225 |
| Torque, lb-ft | 406 |
| Transmission | 7-speed tiptronic auto. |
| Layout | Front engine/all-wheel drive |
| Seating | 2, 2 |
| Length, in. | 194.9 |
| Width, in. | 76.0 |
| Height, in. | 55.1 |
| Cargo cap., du. ft. | 17.66 |
| Weight, lb | 3,968 |
| Wheels, dia., in | 21 |
| Brake, disc, dia., f/r | Ceramic ventilated, 14.96 / 14.02 |
| Brake caliper, f/r | 6-piston monobloc aluminum / floating caliper |
| Fuel mpg, EU ICI | 39.87 |
| 0-60 mph, sec. | Less than 7.0 |
| Top speed, mph | 152 |
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