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Will U.S. get Hyundai super economy car from India?

August 25, 9:56 AMAuto Review ExaminerJohn Matras
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The trade paper Automotive News reports that Hyundai is considering the importation of the Hyundai i10 to America, either as a Hyundai or wearing a Kia badge or both, as a four-door five-seatbelt contender that would land somewhere between the two-door two-passenger Smart fortwo and the Honda Fit. The i10 is now on sale in the UK to (mostly) rave reviews, and the decision to import it here reportedly rests on the U.S. reception of the fourtwo. And sales of the fortwo are booming.

Hyundai i10The man-bites-dog of this story? The i10 is made in India, and were it to be imported, it would likely to be the first Indian-made automobile in the U.S. Another India carmaker, Mahindra & Mahindra, however, is already importing tractors in the U.S., and aggressively marketing them, even sponsoring a NASCAR racing team. M&M has been selling franchises for SUVs and pickup truck dealerships under its own brand as well. In October, Business News reported that M&M, working with American importer Global Vehicles has plans for a first-quarter 2010 launch.

The obvious leg up that Hyundai—and its wholly-owned subsidiary in India—has is that the Hyundai knows exactly what it takes to crack the tough U.S. market already awash in automotive choices. And if the Smart goes well, an unnamed U.S. Hyundai source told Automotive News, Hyundai Motor America “probably definitely” will get the i10.
 
Hyundai i10 dashSo if the Hyundai i10 comes to America, what exactly would we get? Introduced about a year ago and on sale in seventy countries, it’s a small four-door hatchback. At 140 inches long, it’s almost two feet shorter than the Fit but not quiet a yard longer than the tiny Smart fortwo. With a five-speed manual transmission the i10 weighs in at 1,892 lbs and with a four-speed automatic almost 2,100 lbs. Automotive News reports the Hyundai source saying that the i10 would gain about 400 pounds and would have to be brought up to U.S. safety standards.
 
In the UK, the Hyundai is sold with a choice of two engines, a 1.1-liter 12-valve inline four driving the front wheels, capable of driving the i10 to a top speed of 95 mph with a 0-60 time of 15.6 seconds. A 1.2-liter i10 does the 0-60 sprint in 12.8 seconds with a top speed of 102 mph, according to the UK car review magazine WhatCar.com. The magazine takes a somewhat equivocal opinion of the Hyundai i10, rating it three out of five stars overall, saying that while it’s “nippy around town,” it “feels out of its depth on the motorway.”
 
In comparison, What Car rated the Smart fortwo at two out of five stars, “nippy in the city, but struggles on faster roads,” with an as-tested 0-60 mph time of 13.3 and a top speed of 90 mph. Road & Track matched that number in testing the U.S. version of the Smart.
 
So when will we be able to nippy on down to our local Hyundai dealer to buy an i10?
 
Hyundai i10Most likely never, according to John Krafcik, VP of product planning for Hyundai North America, as told to Car and Driver’s Alisa Priddle : “‘We're looking at it. But right now it's unlikely,’ he says, describing it as too much of a lightweight for this market, despite the receptive environment right now.”
 
Ow.
 
So either it’s (a) “probably likely” or (b) “unlikely” that the Hyundai i10 will be sold in America. On the other hand, Krafcik didn’t say it was “too much of a lightweight” for Kia.
 
We won’t call this one but welcome your input.
 
Independent UK reviews:
 
Illustrations: Hyundai i10, Hyundai photos
 
Thousands of new car reviews at carbuzzard.com.

 

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