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Bikini-clad activists protest Ahava cosmetics at Cosmoprof trade show; call for end to exploitation
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Code Pink, the peace and human rights group, is known for its audacious and effective activism. Yesterday bikini-clad activists rallied with signs and chants at the Ahava booth inside the beauty industry's annual major Cosmoprof conference in Las Vegas and called on the Israeli company to end its exploitations of the Occupied West Bank and follow international law.
The dramatic action marked the formal launch of "Stolen Beauty," a boycott campaign against Ahava -- which sells its products in upscale shops, spas and salons worldwide -- designed to pressure the company to end what they call its exploitative and illegal practices and to pressure Israel to end its violations of international law against Palestine and its people. Code Pink also plans to educate consumers about Ahava's dirty secrets and encourage consumers to boycott Ahava products.
"We are here to tell AHAVA, which claims to be devoted to beauty and purity, that you cannot cover up occupation and violation of international law," said Paris Marron, Code Pink's national online organizer. "We call on AHAVA to come clean."
Code Pink has staged three demonstrations in the past two months against Ahava in Israel and New York City (see video below). The group recently sent a fact-finding mission to the Ahava headquarters in the Israeli settlement of Mitzpe Shalem in the Occupied West Bank. They say what they found made their skin crawl.
"Its products produced in the Occupied West Bank are labeled of 'Israeli origin' even though, according to international law including the relevant U.N. Security Council Resolutions, the West Bank cannot be considered to be part of the State of Israel," said Medea Benjamin, Code Pink co-founder. "The company also exploits occupied natural resources for profit, which is a violation of the Fourth Geneva Convention."
In an attempt to counter the any negative publicity Ahava hired Oxfam Ambassador and 'Sex and the City' star Kristin Davis as its spokesperson.
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