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Will you buy 'Dark Avengers'?
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Hey buddy, you gonna buy our book or not?
Fans of Marvel's Avengers super-team already have two different titles to follow. Are they willing to add a third?
Marvel's new "Dark Avengers" arrives Wednesday, and with it, the need for fans to shell out another $3.99 per issue to keep up with the adventures of this decades-old super-team concept. The publisher a few years back introduced "New Avengers," a new team made up of fan-favorites who weren't in the original team's core. Then it brought back the original team - or close to the original - with a book called "Mighty Avengers." Now it's got "Dark Avengers" about to surface.
"Dark Avengers" focuses on a bunch of characters who are being made to look like popular do-gooders like Iron Man, Capt. America or Ms. Marvel - but really aren't nearly as upstanding as those folks. Y'see, Marvel has been playing with the Avengers concept for years, and will have to do some more - after all, you can't have the original team when you've killed off The Wasp and original Captain America, incapaciated the Scarlet Witch and transformed Hawkeye (If you're not a comics fan, sorry, that's probably too much history).
We're in the midst of a gradual modernization of the super heroes of decades past. It's hard to get a teenager interested in Steve Rogers, who has been Captain America since World War II, or Bruce Wayne, who has been Batman since 1939(!). So why not kick-start interest in these two old franchises by giving younger people a chance to play these roles?
"Dark Avengers" will also be interesting because it will also explore the idea that these characters can be appointed to their roles, not born to them. In the title, we'll see unknowns trying to emulate Spider Man, Wolverine, Ms. Marvel and even a hybrid of Capt. America and Iron Man. Will readers be excited by the new or turned off by their youthful ambivalence and perhaps reduced dedication?
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