SEO tip #5: Link building vs. Content

March 31, 11:47 PMDenver Internet Business ExaminerJenny Field

Previous Next

Comment Print Email RSS Subscribe

Subscribe

Get alerts when there is a new article from the Denver Internet Business Examiner. Read Examiner.com's terms of use.

Email Address   Include other special offers from Examiner.com Terms of Use

Link building vs. Content

SEO tips range all across the board, but you will often hear SEO experts talk about the benefits of link building and great content.

In the video below, Matt Cutts goes into great detail about the importance of both and his insight on which is more important.

My synopsis: While linking from credible sites is great for your site's SEO, relevant content is the key to getting the SEO results you want for your website.

When writing your content, use the following tips:
1.  Determine your target audience
2.  Write out keywords you would expect your target audience to search to find you
3.  Write to your target audience's expected reading level.  If you're too informal you may scare your audience away with a perceived lack of sophistication.  Or if you're too formal, you may be writing over their heads.  Determine what is suitable for your audience.
4.  Check the reading level at website.grader.com and adjust according to what your audience needs.

 Related articles

SEO tip #1: Meta tags 
SEO tip #2: Images
SEO tip #3: Wordpress blogs
SEO tip #4: Videos