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Review: '100 Best Business Books of All Time' by Jack Covert and Todd Sattersten
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Even the most cursory of glances at the business book aisle in your local, large bookstore is certain to yield an eyeful of tomes that promise to help you do everything from organizing your business completely in seven days to quadrupling your sales in ten minutes.
How can a business person hope to find their way through this wild maze to a book that will address their specific needs in the best possible way? Jack Covert and Todd Sattersten’s 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You does just that, distilling the tangled mass of business tomes down to focus on the books that really are worth your time and money.
As the founder and president, respectively, of 800-CEO-Read, a specialty business book retailer, Mr. Covert and Mr. Sattersten have read and reviewed hundreds of business books through the years. The two used a three point criteria for choosing books to include in the 100 best: 1. The quality of the book’s idea, 2. The applicability of the idea to businesses today, and 3. The accessibility of the book’s writing.
The result? Twelve specific categories of informative and life-changing books, including books focusing on sales and marketing, management, leadership, entrepreneurship, and business strategies.
Mr. Covert and Mr. Sattersten don’t waste time with useless generalizations and platitudes; in each book’s description, they get straight to the point and deliver precisely enough information to tell the reader the salient arguments and themes of each book, why they are important for business people to read, and how they can specifically help the reader.
100 Best Business Books of All Time includes business golden-oldies (The 7 Habits of Highly Effective People; How to Win Friends and Influence People), modern classics (The Tipping Point; Purple Cow), biographies of such luminaries as David Packard and Sam Walton, and even some off-beat, but life-changing selections such as Dr. Seuss’ Oh, The Places You’ll Go! and Eugene O’Kelly’s thought-provoking Chasing Daylight. Interspersed throughout the reviews are sidebars with recommendations for movies that display characters with outstanding leadership characteristics, books that focus on global business etiquette, and more creative business-flavored information.
Before you buy another business book, take a look at Mr. Covert and Mr. Sattersten’s recommendations; you won’t be sorry.
The 100 Best Business Books of All Time is scheduled for release on February 5th; take a look at pre-order information here.
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