On a recent outing to Best Buy I was informed of the personal shopping assistant program they've started. Knowing that Black Friday is around the corner I thought it was a great idea having someone help find everything you need plus the service is free. I was given a card by one of the assistants who also informed the service was for women only. I'm not entirely sure why this is but took the card and stuck it in my pocket should the need arise. I only wish they offered the same type of service at Target.