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Amazon continues its domination of e-book reading simplicity with the introduction today of an iPhone/iPod touch optimized Kindle store.
A little over a month ago when Amazon introduced the Kindle Reader application for iPhone/iPod touch the critics were complaining that there was no easy way to use the Kindle store on those devices. Today that changes. I have to say this comes as a very pleasant surprise and I believe it will be well received. While I do most of my Kindle reading on my Kindle 2, from time to time I use my iPod touch. I would never have even attempted to download samples or purchase a book from my iPod touch before today.

How does it work? Simply and almost seamlessly.
Here it is step by step:

It's simple to use and quite intuitive. While I'm not a huge proponent of long reading sessions on the iPhone (that's what a real Kindle is for), short reading sessions are fine. It's nice to have the flexibility of browsing, sampling and buying from the iPhone now.
A few things to keep in mind:
I have a feeling many people who don't own Kindle devices will try an e-book using the Kindle iPhone application (it's free!) and the new optimized Kindle store. The ease of use and seamless nature will encourage those who have been curious and possibly afraid to take the plunge.
This is another small step in making the Kindle the de facto standard platform for e-book reading. Ease of use improvements like these, along with the sheer volume of available content, will continue to advance the ubiquity of the Kindle in the marketplace. As a very happy Kindle user, I'm glad to see the platform mature and grow. If you aren't a Kindle user there's no better time to give it a try than now.