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Have RPG, Will Travel.
Mercenaries 2 may or may not be the game of the month for shoot 'em up fans, but it is certainly competing for the award of best marketed video game.
Not only does Mercenaries 2 have an addictive commercial featuring a song that sticks with you for days and weeks running over and over in your mind until you suddenly start singing it under your breath at a party surrounded by your friends only to find yourself praying they've seen the commercial too -- because that would be awkward if they haven't -- it also ran a promo giving away free gasoline that caused massive gridlock in northern London.
Hey, nothing says "buy our game" like a good traffic jam, right?
For those that haven't had the pleasure, here's a clip of that commercial:
(And I apologize in advance for putting that song into your head for the next few weeks.)
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