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He's hired! Billboard man lands job

 

Mark Heuer, the 46-year-old Kewaskum, WI, marketing and operations executive who took out a billboard in March to advertise himself, has found a job. On Monday he starts his new position as the director of client experience for a Wisconsin franchisee of Home Instead Senior Care, an Omaha, Neb.-based firm that offers non-medical services to the elderly.

The billboard brought over 2,000 responses with emails of well wishers, MLM opportunities and a minimum 30 very legitimate opportunities to discuss with decisionmakers that fit my skill sets. It also offered me the opportunity in the midst of these numbers to help people unfortunate in these unprecedented times without work. I responded to emails, I returned telephone calls and met with the unemployed people in person, in some cases.

My advice is do something outside the ordinary – I would still promote a billboard, I would do a car wrap or a bus wrap advertising my credentials, I would buy yard signs with my website on it and post it in front of potential employers. I definitely would not spend much time at all looking at jobs on The Ladders, Career Builder, Monster or many of the simular venues. Most importantly I would find support groups and leverage my support to keep me upbeat and get out and walk into front doors of businesses and pick up the phone and try and call decisionmakers first-hand. Ultimately, do things no one else will and the worse that can happen is someone says no. I would follow up multiple times with what I believe could open doors, be politely persistent.