
The box office results for the weekend of November 6th-8th, rings in the holiday season with some Christmas Carols. Also, This Is It came out for another encore performance and three new films debut in the top ten. Here are the studio estimates (CLICK ON TITLE FOR REVIEW):
1. A Christmas Carol ($31 million)
2. Michael Jackson's This Is It ($14 million)
3. The Men Who Stare at Goats ($13.3 million)
4. The Fourth Kind ($12.5 million)
5. Paranormal Activity ($ 8.6 million)
6. The Box ($7.8 million)
7. Couples Retreat ($6.4 million)
8. Law Abiding Citizen ($6.1 million)
9. Where the Wild Things Are ($3 million
10. Astro Boy ($2.5 million)
Credit boxofficemojo for the figures.
ANALYSIS
Despite a recycled story and a early November release, the first true holiday movie of the season was able to entice enough moviegoers to spend their money on A Christmas Carol. Just about everyone knows the story of Scrooge, but director Robert Zemeckis was able to overshadow the story, with an amazing visual presentation. As we move closer to the holidays, more people will be in the holiday spirit and this flick should hang around in the top ten throughout the month.
Our Paranormal Activity watch continues and reveals that the phenomenon is starting to slow down just a bit. However, its gross total is just over $97 million and it will easily clear the $100 million plateau. This is significant for not many horror flicks reach this status. It also depends how one classifies a horror film. For instance, JAWS is still the highest grossing horror film to date at $260 million. The next is the "horror-comedy" Ghostbusters. Activity currently holds the longest streak in the top ten with 7 weeks.
Another impressive showing for Overture Films coming in the third spot with Men Who Stare at Goats. This small studio is putting the big boys on notice for it now has two movies in the top ten this week (Law Abiding Citizen is up to $60 million). Plus, their films are receiving positive reviews over the last few months. Goats most likely received a boost from moviegoers due to the attraction of its A-list cast.
The Fourth Kind tried to capitalize on the Paranormal buzz. By releasing a marketing campaign, that attempts to attract audiences to see "actual" footage of alien abductions, didn't quite work out as well as predicted. The reality is that the flick didn't cost too much to make, so turning a profit for Universal is more likely than the footage in the movie.
Flop alert: Saw VI. Doubled its $11 million budget, but is clearly losing all its fanbase. Time for a new direction Lionsgate.
Sleeper hit: The Box. An original story that takes its time and intrigues. This will hang around for a couple more weeks in the top ten despite its mediocre opening. This does beg the question of whether Cameron Diaz is a draw anymore?
Next week brings audience an out-of-place disaster-piece in 2012. The big budget depiction of the end of the world is usually found in the summer months. This should top the charts next weekend for the only competition comes from a comedy-period piece titled Pirate Radio. Check my reviews for both films later this week and come back here to see how they do at the box office.