Mashable acquires blippr

March 9, 5:20 PMTechnology News ExaminerTimothy Nichols

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Mashable is the world's most popular blog covering breaking Web 2.0 and social networking news. Founded in 2005, Mashable has grown to reach over 5 million pageviews per month and they are setting themselves up to continue this success by acquiring blippr, a leading micro-review service provider. 

blippr's user base provides micro-reviews and recommendations on a wide range of topics including web applications, movies, books, music and many others within 160 characters. Mashable has already started integrating blippr on their website by providing emoticon type links next to specific keywords that are in need of rating or review, such as Twitter, FriendFeed and MySpace.

blippr seems extremely excited about being acquired by Mashable and expressed their positive opinions in a company blog post, "To join the Mashable family and work with the likes of Pete Cashmore, Adam Hirsch, Adam Ostrow, and the rest of their talented team on a daily basis is a true honor." The blippr team also offered a little bit of reassurance to diehard blippr end users that may or not want to offer any Mashable participation. blippr's blog continued by saying, "blippr will very much continue on being blippr, with micro-reviews and personal recommendations of media at its core. Mashable wholeheartedly believes in aiding us on our mission to be the easiest way to discuss, discover, and organize media. On we go."

It will be exciting to see what Cashmore and the rest of Mashable's team does next to continue growing and expanding Mashable. Whatever it is, you can be confident that it will be extremely professional and impressive. Congrats!