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Burger King pulls ad after complaints
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Reuters
Our once beloved fast food joint, Burger King, found itself scrambling to fix the sticky situation they got themselves into. And they should be!
On Tuesday, BK apologized for an ad that features a short Mexican draped in his country's flag next to a tall American cowboy and said it would change the campaign.
The posters that were released in Europe for BK's new Tex-Mex style "Texican whopper," inappropriately displayed the Mexican flag, an image that all Mexicans know you do not mess with as it's protected under national law!
Oops. How about doing a little research next time BK?
The Mexican ambassador to Spain wrote a letter complaining to Burger King and requested that the ad be discontinued.
Burger King said the ads were meant to show a mixture of influences from the southwestern United States and Mexico, not to poke fun at Mexican culture, but said it would replace them "as soon as commercially possible."
Mmm, how about now and not "as soon as commerically possible?!"
"Burger King Corporation has made the decision to revise the Texican Whopper advertising creative out of respect for the Mexican culture and its people," BK said in a statement.
"The existing campaign falls fully within the legal parameters of the United Kingdom and Spain where the commercials are being aired and were not intended to offend anyone," the company added.
A TV version of the ad shows the strapping cowboy and the pint-sized Mexican wrestler, nicknamed "Just a Little Bit," living together as roommates. At one point, the American lifts up the Mexican to help him put a trophy on a high shelf.
Really? They didn't mean to poke fun and they're airing this? How can I say this nicely? Shove it BK. Shove it. Latinos should unite and boycott BK. Let's see how funny it is when BK realizes just how much spending power Latinos really have.
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