All eyes on SF Optics

April 3, 9:29 AMSF Fashion ExaminerDino-Ray Ramos

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The streets of the Marina in have a small town feel with eclectic charm that still resonates the aura of San Francisco. On a nice day, this is, by far the place to be – and what better way to enjoy a sunny day in the Marina than with a nice pair of sunglasses  (or a pair of regular spectacles at that) from SF’s swanky boutique of specs, SF Optics.

It name of the shop may sound like an ordinary place to get some shades, but don’t let the name fool you. Under the tutelage of Alex Feldman, SF Optics has the fashionable mainstays in the world of glasses (Chanel, Gucci, Robert Marc, Prada, Marc Jacobs), but they up the ante and then some with pieces that are unique and will rest on your head with style.

Brands like Gold & Wood combine a sense of nostalgia with urban flair via frames made out of actual wood. But it’s the Ete glasses that will pull you in, the frames encase feathers – yes you heard that right – FEATHERS. But don’t worry, no birds were harmed in making the glasses.

If these uber-chic glasses aren’t your cup of tea SF Optics has a buffet of specs you can choose from including in-vogue Ray Ban wayfarers and aviators of all types (a necessity in everyone’s accessory arsenal). Their newest Oliver Peoples collection is indeed the hot item of the moment. Modeled by their newest poster gal Zooey Deschanel, the new line is sealed with a kiss by the actress - literally. Each pair has a "kiss" from the beautiful Zooey.

The snazzy Zooey Deschanel in a pair of Oliver Peoples shades

When you do pop into the store, mention this article - or better yet, say "Dino-Ray sent me" and they'll hook you up with a 10 percent discount. I am serious about this. Just mention that you heard about SF Optics through this post and they'll give you the discount. Yes, I am that cool. I got the hook up. Holler if you hear me.

San Francisco Optics is located at 2244 - 2248 Chestnut Street. You can reach them at 415-922-7500 or visit their website www.sfoptics.com. Their store hours are: Mon-Wed, Fri-Sat: 10am - 7pm; Thurs: 11am - 8pm; Sun: 12pm - 6pm.