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UGG Australia president, Connie Rishwain was more than excited to have the new store open in S.F. In a way, it was a sort of homecoming for the uber-comfy boots.
“We are thrilled to open our first flagship store in California, which is our home state,” said Rishwain in a statement. “UGG began in the late 70’s as a California surf brand and has evolved into a global brand that can now support its own retail stores. We are so honored to open our doors in San Francisco.”
Here are some more pics from the event:

The crowd mingles amongst the boots with the fur...

Some camo Uggs for the kiddies...

Olympiad Jonny Moseley welcomes the crowd (isn't that a great pic?)...

UGGS as far as the eye can see...

Avid UGG fans enjoy the new store...okay, they were my friends - but they did have a grand ol'time.
Add another notch to the fashionable belt of S.F.’s Union Square – it looks like more and more debt-inducing stores are opening. Shopaholics everywhere rejoice!


