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“With Covet, it was a very different animal because there was nothing specific I was thinking except that I wanted to have some connective tissue to Lovely,” continued Parker. “I wanted to create a fragrance that had drama and had more subversive qualities. With Pure Bloom, it had specificity from a flower – which was unusual for me. It was about capturing the idea of pikake and the experience I had with the flower when I was in Hawaii and when I was a young girl. They’ve all been different. As a result, I’ve learned so much about fragrance and getting to the final destination.”
Parker went on to say that people have relationships with fragrance and that some people use it for perfunctory purposes, while others use it as an escape.
As for me, I use a fragrance so that I smell nice. In a way, it is an escape – an escape from foul odor.
Her fragrances are fabulous, but her role as Miss Bradshaw (and perhaps her role on “Square Pegs”) is what made her and Manolo Blahnik a household name.
That said, her life “Sex and the City: The Movie” has been a bit more restful.
“I am really relieved that it received that enthusiasm,” gleams Parker. “I am thrilled that it has had success. Mostly I am very proud of the movie we got to make. It’s been really lovely to hear people’s experiences seeing the movie. That was always the important part of the process to us; how the audience reacted. We were very cognizant of that. It was only with their commitment to the show that we were having this opportunity. Our fervent hope and wish was that the audience would respond.”
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Still, I couldn’t help but think of why she made a visit to the quaint suburban oasis of Pleasanton. She said it was very “rural” and “beautiful.” When I told her that I lived down the street, she said I was “lucky.”
I didn’t expect that. I have been yearning to move to San Francisco so that I can save money on daily BART trips and live like metropolitan young professional, living fabulously and complaining how expensive my rent is.
Other than that, she had nothing but nice words to say about San Francisco. When she first arrived in the city she, of all things, was struck by the lights that many of us take for granted each day.
“It’s really unique and very arresting. It’s stunning,” says Parker with wide-eyed charm. “The food, the culture, the people and the sophistication of the people and their curiosity – it’s just a very unusual part of the country. It’s just very different from New York and Los Angeles. It’s really its own little world.”
After my time was up, we departed to the screaming mob of Parker-philes downstairs. I was stuck in a press pit (doesn’t that sound fabulous?) and I looked on while a select group of people had the opportunity to meet SJP and get bottles of Lovely and Covet signed by her.
From the “pit,” I couldn’t help but notice how genuine and personable she was with every person (even a lady who brought her pet bird) that came to the table.
After being hounded by onlookers behind the press pit to take pictures for them with their malfunctioning digital cameras and being deafened by the screams of the crowd, I left the event smelling Lovely – no really, I smelled like the perfume because it seemed like the whole store was blessed with a mist of the fragrance.


