According to TMZ, who refers to Twilight fans as "obsessed wanna-Bellas," product placement is certainly having an effect on certain companies.
Say they,
After Kristen Stewart was snapped . . . wearing this Billabong jacket on the set of New Moon, rabid fans quickly feasted on every last one available in stores across the country. Now, some opportunistic peeps are trying to flip the military-esque outerwear on eBay for upwards of $350 -- and people are actually buying them!
While the jacket may be rather adorable, it has undoubtedly risen in popularity and desirability as a result of its association with Stewart.
That said, here's a question. Besides the books or film, is there anything that you have ever purchased purely for its association with Twilight and its cast? If so, what was it? Comment below and let us know!