RV Campgrounds turn to new marketing

April 12, 6:00 PMRV Travel ExaminerKeith Bennett

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Progressive RV campgrounds are turning to new marketing to insure their continued success during these uncertain economic times.  The new marketing that we see being used is comprised of packaging activities, dining and tours with RV stays and promoting their business with mainstream Internet sites such as Facebook and Twitter.  Two RV campgrounds that are leading the way and operating on the bleeding edge of this new marketing paradigm are Junction West RV in Grand Junction, Colorado along with Hickory Ridge Golf Country Club & RV in Holley, NY.
photo by Keith Bennett

Junction West has developed some very creative packages for their guests.  Their Wild Adventure package includes: ­­­­­­"RV stay for 2 nights in one of our extra wide and long full hook-up RV sites. This package includes a full-day guided whitewater-rafting trip on the Colorado River through the Westwater Canyon with Adventure Bound River Expeditions, for two adults. On your second day, hike a wide range of trails amidst sheer-walled canyons, towering monoliths and colorful formations of the Colorado National Monument. . Mountain bikers will want to explore the Kokopelli Trails or the rides at 18 Road, known to be some of the sweetest single-track in the Western United States. Grab a bite to eat at the Rockslide Brewery downtown using the $25 dining certificate included in your package and receive a free beer or fountain beverage of your choice with the purchase of an entrée. Stroll across the street and down the block to Planet Wines (Grand Junction's only wine specialty store) and receive 10% off a single purchase of regularly priced wines to recall your adventure after you return home to rest." 

Hickory Ridge Golf Country Club & RV also has some very creative packages associated with the golf club and its fine restaurant. In a recent interview with Mike LaLonde, General Manager, we learned how they are using cutting edge technology to promote their very unusual and unique product offering. As an example, if you would like to not only have a golf cart for your golf outing, but use it during your entire stay; this can be arranged so that it is yours and parked at the front door of your RV. Mike has not only created packages with golf but also has fine dining, fishing and sightseeing programs available.

click on photo for Facebook site
 

"this type of advertising is free - why wouldn't I use it?"