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Cobra Golf wants to take your game to the limit

October 19, 11:06 AMPhoenix Golf News ExaminerTerry McAndrew
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Its safe to say that value is the new playground. Whether its in golf or any other industry, consumers are expecting it as the recession has taken center stage. Value, however, is a term that represents a variety of meanings. Price is often the first application; however getting more for your dollar offers even greater widespread appeal. Cobra Golf has created that with its new ZL driver. It represents the company’s most innovative driver ever as it offers Advanced Multi-Material construction and Adjustable Flight Technology all in one product.
The ZL, which stands for Zero Limits, features a swing weight screw, which helps to shift the Center of Gravity (CG) toward the heel, to provide draw bias ball flight– while maintaining a square clubface alignment, Cobra said. In addition, Cobra’s exclusive Adjustable Flight Technology features an adjustable hosel that golfers can set to one of three face angles (O-open, N-neutral, C-closed) to provide a simple and quick way to optimize their preference for ball flight. To optimize ball speed and therefore distance, Cobra engineers utilized Advanced Multi-Material Construction in which a lightweight, high strength carbon fiber crown and sole insert are integrated, it said, into a titanium 6-4 club head body and clubface.
“In the past, many club manufacturers chased USGA limits on club head dimensions, Moment of Inertia (MOI), face height and COR,” said Tom Preece, Vice President of Research & Development for Cobra Golf. “When you focus on one design variable or a combination of variables, you often give up something else in return. So the mission of our R&D team was to set Zero Limits on engineering superior performance into the ZL driver. As a result, we have created a maximum distance driver. We also focused on making ZL the best sounding driver in the market. Through extensive, sophisticated computer modeling, we achieved the best sound frequencies and feel through key design improvements, which include a more traditional crown, design.  The result is the best looking and sounding driver we’ve ever produced.”
According to the company Geoff Ogilvy, J.B. Holmes and Jason Gore, Cobra PGA staff players, have already put the new driver in play.
“Cobra has a history of developing powerful, yet easy-to-hit drivers,” said Brian Zender, General Manager of Cobra Golf. “The ZL Driver sets a new standard, in terms of providing maximum distance, forgiveness and control. It combines the best technology, materials and design we’ve ever built into a driver – plus the ZL offers the additional performance benefit of tuned ball flight. With our exclusive Adjustable Flight Technology we help avid golfers achieve maximum distance and accuracy by optimizing their personal ball flight.”
It’s easy to see why the ZL represents Cobra’s most sophisticated driver introduction in its 36-year history. Despite the added engineering features, the product is being offered at an aggressive price, especially when taking into account what it provides. The ZL Driver begins shipping November 1, 2009 with a suggested retail price of $425 but TGW is offering it for $349.  It isn’t out of line to suggest if it weren’t for the current market conditions in place due to the recession affecting all equipment companies, the driver, due to its technological features, would debut at a higher asking price.
The ZL driver is available in lofts of 8.5, 9.5, 10.5 and 11.5 degrees and a 46” Aldila VooDoo graphite shaft is standard in men’s R and S flexes. Lite and Women’s flexes, along with other shafts, are available through custom orders.
 

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