The Kentucky Bourbon Trail has a new logo

May 13, 3:44 PMChicago Drinks ExaminerCharles Cowdery

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The Kentucky Bourbon Trail today introduced a new logo, brochure, souvenir passport and commemorative t-shirt to mark its 10th anniversary. "This is a significant milestone for one of Kentucky’s most popular tourism attractions," said Eric Gregory, President of the Kentucky Distillers' Association (KDA) "It’s also a perfect opportunity to introduce a fresh new look that reflects the growing bourbon revolution."

The Kentucky Bourbon Trail is a registered trademark of the KDA., so watch your step.

I kid because I care. Gregory, still new in the role, has been busting his butt on his two main jobs, lobbying and promotion. He's certainly got all the distillers marching in lockstep behind him, which is a lot like herding cats. Good for him!

Like similar 'trail' programs in Scotland and California, the Bourbon Trail is a way to tie together the eight Kentucky distilleries that offer some kind of visitor experience. They are: Buffalo Trace, Four Roses, Heaven Hill, Jim Beam, Maker’s Mark, Tom Moore, Wild Turkey and Woodford Reserve.

The new brochure showcases each distillery and provides details about their tours. The Passport program allows visitors who collect stamps from all of the distilleries to redeem their passport for a Kentucky Bourbon Trail t-shirt. The new shirt design commemorates the 10th anniversary of the Trail.