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Marlboro's black menthol 'One' cigarette in Japan
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The Marlboro "One" was on every vending machine that I saw in Japan
Whenever I travel internationally, I look at how cigarettes are advertised. On a recent trip to Japan, the Marlboro "One" menthol cigarette was featured on every vending machine that I came across during my brief stay. Cigarettes were about $3.00 a pack and the minimum age to buy was 20. A special card was needed to purchase out of a vending machine to prevent underage purchases.
One of the commercials that I viewed on the television was for "Cafe Tobacco," a smoking haven. The owner said that patrons are only in the cafe for 20 minutes and therefore, could not become addicted to cigarettes.
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