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nMotion Technologies streamlines OOH buying
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Streamlining the OOH buying experience
One company is making digital out-of-home (OOH) advertising simple and easy to use. With OOH advertising becoming more prevalent including cafés, malls, gymnasiums, gas pumps, and more, advertisers are adding OOH into their marketing plans.
nMotion Technologies offers a unique service that simplifies the OOH medium selection. The nMotion Technologies digital advertising service, called AdSemble, is a scalable, self-service platform that allows advertisers to buy advertising at the locations they select. AdSemble offers a simple interface that walks advertisers through the advertising options. Like Google’s AdWord program, advertisers determine the price they want to pay. This flexible program allows advertisers to control their advertising program in a single interface solution.
Here’s how the AdSemble program works:
- Find the location of the desired screen/s – Select venue type and locations by mile radius; city and state, top 10 cities; or everywhere. In this screen, advertisers also have the option to define their target market by age and income levels.
- Set a reserve price – Based on Fair Market Value, the price advertisers is a bid value at or higher than the Fair Market Value. For that bid level, the interface shows how many times the ad will be viewed at the selected venue/s.
- Upload ad – The ad goes to the individual screen owner and may take up to three days for approval. Once the ad is approved, the payment system kicks in with the lowest cost/day bid.
- Check the reports – Nightly reports are created that show how many impressions were made allowing advertisers to track their advertising investment.
Currently, nMotion Technologies AdSemble program advertisers are able to research, buy, and measure advertising space across 21 digital out-of-home networks, spanning more than 250,000+ screens in both the U.S. and Canada—all from the step-by-step interface.
nMotion Technologies was founded in 2007 and is the first company to offer a streamlined process for buying OOH advertising through a 250,000+network of screens from a single source.
For more information, visit nMotion Technologies and AdSemble.
© Jennifer L. Taylor dba The Word Tailor
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