Maximize free exposure online by tapping into more networks. Social networking can be overwhelming and time consuming but it is also far reaching and worth the investment of time. Recently, I've joined more "groups" within the LinkedIn network. Groups allow members to interact with one another and also grow networks.
If you havn't joined a group yet on LinkedIn, it is rather easy. Simply click on this link to find the Groups Directory. Then, search for whatever keywords relate to your industry. Once you find a group that you're interested in joining, click the gold "Join Group" button. The moderator will need to approve your request before you're officially a member. Once you've joined all pertinent groups, you will have access to conversations that others start, or you can start your own and tap into the vast knowledge base that these groups provide.
Keep in mind that famous adage, "It's about who you know," when you're wondering if meeting people will be good for you and your business.