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Starbucks Re-Branding...Pikes Place Taste Test

August 11, 5:46 PMMarketing ExaminerJennifer L. Taylor
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The Pikes Place Roast™ from Starbucks discussion continues. Mahalo Daily performed an on-location Pikes Place Roast coffee taste test on April 9 of this year in Santa Monica.  Lon Harris interjects humor and sarcasm as viewers discover the majority of the comments are not in favor of the new product.

More About: Branding · Starbucks

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