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Jennifer L. Taylor

Marketing Examiner
A seasoned sales and marketing professional, Jena has been keeping up with business, marketing, and technology for more than 15 years. In 2001, Jena launched The Word Tailor, a freelance marketing writing company. Last year, Jena’s first book was published and today she is busy working on three more books. Visit http://www.thewordtailor.com for more information.

Make the most of your holiday cards this season
Are you hiding behind emails?
What promotional activity is the least expensive?
What methods can be used to jumpstart sales?
Even social media-ers have a club
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    Is 5 friends uncensored viral marketing?

    October 6, 2:30 PM
    by Jennifer L. Taylor, Marketing Examiner
     
     
    With viral marketing making such a big splash these days, I was not surprised when a friend forwarded a link to this "5 Friends Uncensored" YouTube video.

    The YouTube video is a PSA (public service announcement) with Leonardo diCaprio, Ellen DeGeneres, Forrest Whittaker, Courtney Cox, Jennifer Aniston, Dustin Hoffman, and others. The marketing message has 3 obvious objectives:

    1. Telling people NOT to vote, using reverse psychology and hinting on all the reasons why they shouldn't care about the financial markets, the economy, rising costs, healthcare, gun control, and a host of other reasons.

    2. Now that they've gotten the audience riled up, the actors then tell the viewers to register to vote. Without the registration--no voting allowed.

    3. Send to 5 people. Then they send to 5 and on and on.

    Oh, yeah...that's what viral marketing is...something that consumers send all over the world to their friends and family. The effects can be a powerful force.

    Instead of sending to 5 of my friends, I'm posting it here so the 5 Friends Uncensored video can get to more people than just 5 of my friends.

    Living in America, it is easy to take for granted our voice. If your state's deadline to register to vote hasn't passed, I encourage you to to do it. I also encourage you to send this page's link to 5 of your friends. 

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    Topics: General Marketing Information , political marketing , marketing campaign , Marketing , social marketing , social media , viral marketing
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