	Jennifer L. Taylor Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

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Marketing Examiner's Articles

Showing: General Marketing Information articles

Location-based advertising reaches consumers at their location

Advertisers have reason to pay attention to location-based marketing opportunities. In a recent study conducted by Marketing Research Services Inc....
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Build Your Own Brand (tm) presentation Thursday, Aug. 27

Branding is one of the most important marketing activities a person or company can develop to create a lasting...
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Marketing professionals survey

With all the changes taking place in technology, the ways we conduct business, and budgetary constraints, I created...
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Starbucks direct mail delivers

1 comment

Starbucks recently launched a new direct mail campaign that gets people going. The campaign is comprised of a mini-envelope reminiscent of a wallet....
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Good customer service is cheapest marketing tool

4 comments

Leverage existing resources to stretch your marketing efforts. Some companies do this well and others, even big companies that should know better, are...
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What sells?

Make your marketing dollars work smarter. By understanding what sells, your return on investment will be much...
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Male copywriter bares all

Finding himself the recipient of a layoff, this male copywriter took the bull by the horns and came up with a very creative way to market himself....
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How-to reach your customer

With limited budgets, it's critically important to make sure that your marketing messages reach the intended...
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Focus on differentiation, not price

While most emphasis is on price due to the current state of the economy, marketers are better off focusing on what...
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Acai Berry now considered to be worst online scam

2 comments

On February 17, I first wrote about marketing tactics to be wary of which are used in the Acai Berry product...
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