	Jennifer L. Taylor Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

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Marketing Examiner's Articles

Showing: Marketing articles

Verizon's 'Island of Misfit Toys' funny ad hits ATT where it hurts

Friday, November 20th, 2009 · 1 comment

And now for another great ad from Verizon that was created after AT&T filed their lawsuit in response to...
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AT&T sues Verizon over 'Map for That' ad

Thursday, November 19th, 2009 · 1 comment

As predicted, AT&T is suing Verizon for the "Map for That" ad that first appeared on broadcast TV....
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New Facebook promotions guidelines

Wednesday, November 18th, 2009

Facebook announced changes to its Promotions Guidelines on November 9, 2009. The most notable changes are marketers can no longer run promotions...
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Be prepared--know the new FTC Act guidelines

Monday, November 16th, 2009

The FTC has not updated their guidelines for advertising since 1980. That means that we're all familiar and...
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Statistics show direct marketers don't really know their customers

A Forrester study revealed that marketers are not in touch with the lists they send their marketing materials en...
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Mr. Clean expands brand into car wash

A world-famous icon is now the host of a new car wash experience. From free Wi-Fi and a comfy lounge with a coffee bar for adults to giant water guns...
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How-to save money at Starbucks: Sip & Save

As the recession and tightening of personal budgets continues, Starbucks is battling back with a tip sheet on how to Sip & Save. Here are 10 ways...
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Build Your Own Brand (tm) presentation Thursday, Aug. 27

Branding is one of the most important marketing activities a person or company can develop to create a lasting...
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All a Twitter author offers 10 tips for successful tweeting

2 comments

If you're struggling to see benefits with Twitter, check out these easy-to-follow tips. Author of All a Twitter, Tee Morris provides these ten tips...
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Marketing professionals survey

With all the changes taking place in technology, the ways we conduct business, and budgetary constraints, I created...
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