	Jennifer L. Taylor Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

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Marketing Examiner's Articles

Showing: Starbucks articles

How-to save money at Starbucks: Sip & Save

As the recession and tightening of personal budgets continues, Starbucks is battling back with a tip sheet on how to Sip & Save. Here are 10 ways...
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Starbucks direct mail delivers

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Starbucks recently launched a new direct mail campaign that gets people going. The campaign is comprised of a mini-envelope reminiscent of a wallet....
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Starbucks Tests Customer Loyalty Program in Denver

Starbucks is playing into my hand, let me tell you. I posted two articles recently on Starbucks’ re-branding...
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Starbucks Re-Branding...Pikes Place Taste Test

The Pikes Place Roast™ from Starbucks discussion continues. Mahalo Daily performed an on-location Pikes Place...
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Starbucks Re-branding Efforts...Are they Working?

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In an effort to save the Starbucks brand and ultimately, the mega coffee chain’s profits, the company has...
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